Specialist in Search Technologies, Search Behavior, SEO and Social Media Strategies in Boston

 

Areas of Expertise

Search Engines and SEO

• Search strategies (web, faceted, enterprise, product & people)
• Social search strategies
• Search engine optimization for websites
• SEO for the Enterprise 

Consumer Search Behavior for AdWords

• Consumer buyer behavior models 

Social Media / Social Networks

• Selecting a Social Network platform
• Social media strategies 
• Facebook Company page strategy 101
• Facebook Open Graph Protocol
• Twitter strategies 101
• LinkedIn Company pages 101 
• Blogging strategy 101

2D Barcodes / Technology Platforms

• MicroData Format Part 1 and Part 2
• Quick Response Codes (QR Codes) 
• Microsoft Tags (Review)

Content Strategy / Management

• Content integration and aggregation
• Information architecture and Meta Data management
• Taxonomy and domain model development
• Meta data models for web services and mobile devices
• User-generated content
• E-publishing and media development
• Directory services for small businesses

Product Development / Management

• Product strategy, product definition and UI design
• Product research and business requirement documents
• Technical / Product specifications
• Human factors usability testing
• Ecommerce infrastructure and services

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