Lexington eBusiness Consulting - helping executives improve web site performance

You want to improve website performance? Are you are concerned about your customers experience on your website? Do you need to generate new customers, and increasing revenue? Do you want to improve your website's productivity while keeping operational expenses in check? Do you feel that your website is under performing? How do you improve website performance? How do you go about increasing website performance? SEO is a part of the solution, but it's only a part of the total package. You first start by: Understanding your visitors search behavior, and normalizing this behavior to your content strategy.  Second, you develop a superior data-driven SEO strategy for your web site that will increase traffic over time. Data-driven is the key - it takes the guess work out of keyword selection. Third, you acquire an understanding of how search engine technology practically impacts new customer acquisition, SEO and content strategy. A basic knowledge of search engine technology improves your decision making when improving an existing website. Fourth, you develop a superior consumer experience by employing sound information architecture and conduct usability test.  Fifth, You demand that your technical team adhere to high coding standards - poor programming is one reason why many websites are only partially indexed by Google. What this will do for you Help you drive new customers to your web site by showing you exactly how they go about looking for your services. Help you service existing customers by identifying compelling content opportunities that gives them a reason to come back. Give you increased opportunities for up and cross selling by keeping customers at your website longer. Help you increase website productivity by simply improving your customer's experience. Help you hold the line on customer acquisition expenses by reducing the number of visitors who are bailing out on you. Mark Sprague's 25 years of consumer product development experience, includes technical expertise in Search Engines, Information Products, SEO platforms and Social Networking applications. This in depth product knowledge will help you refine services that new and existing customers will find compelling. If you would like to schedule a no cost consultation by phone please get in touch. If you are located in the Boston area we can arrange an exploratory meeting to discuss your strategy.

About Lexington eBusiness Consulting Mark Sprague is a Boston-based information and software products visionary with a passion for the customer/user experience. He has generated many value-added products and services in new niches in everything from Social Networks, Social Media, Search Engines, Auto-Classification tools, Entertainment Titles, Education Applications, Business Applications, Web Services, and Usability Analysis Newsletters. He has recently been consulting in Enterprise Search, SEO, Information Architecture, Taxonomy Development, Content Strategies, Mobile Applications and Social Media. Mark is also interested in pursuing innovative early stage, early revenue opportunities as a technical advisor.