Lexington eBusiness Consulting - helping executives improve search engine marketing and website performance

The Problem: You want to improve website performance! You're concerned about customer experiences on your website - your competition appears higher in search results. You need to generate new customers organically - PPC is too expensive. You need to improve your website's productivity without incurring additional on-going cost. You need one-time advice to solve the problem. You know that your website is under performing, but you don't understand why. The Solution: Taking control of your website performance? How do you go about increasing website performance? SEO is a part of the solution, but it's only a part of the total package. You first start by: Understanding your visitors search behavior, and normalizing this behavior to your content strategy by conducting Advanced Keyword Research.  Second, develop a superior data-driven SEO strategy for your website that will increase traffic over time. It takes the guess work out of keyword selection. Third, acquire an understanding of how search engine technology practically impacts new customer acquisition, SEO and content strategy. A basic knowledge of search engine technology improves your decision making when improving an existing website. Fourth, develop a superior consumer experience by employing sound information architecture and conduct usability tests.  Fifth, demand that your technical team adhere to high coding standards - sloppy programming is one reason why many websites are only partially indexed by Google. The Benefits: What this will do for you! Help you to drive new customers to your website by discovering exactly how they go about searching for your products and services. Help you to service existing customers by identifying compelling content opportunities that give them a reason to come back. Give you increased opportunities for up and cross selling by keeping customers at your website longer. Help you to increase website productivity by simply improving your customer's experience. Help you to hold the line on customer acquisition expenses by reducing the number of visitors who are bailing out on you.   About Lexington eBusiness Consulting Mark Sprague of Lexington eBusiness Consulting has 25 years of consumer and business product development experience, includes technical expertise in Search Engines, Information Products, SEO platforms and Social Networking applications. He has recently been consulting in Pharma, Insurance and B2B Services. This in depth product knowledge will help you to refine services that new and existing customers will find compelling. If you would like to schedule a no-cost consultation by phone please get in touch. If you are located in the Boston area we can arrange an exploratory meeting to discuss your strategy.     Send Me Information Send me an email at: Mark@MSprague.com and I'll send you a free ten page report that deals with Mobile SEO and Mobile Development issues.  Find us on Google+